Smashbox Makeup Brand Purchased by Estee Lauder

Makeup Brands News – Smashbox Cosmetics To Be Purchased by Estee Lauder

And the deal is in the work as Smashbox Cosmetics falls far in the cosmetic market since buying products from China instead of their previous vendor, but Estee Lauder Cosmetics views this as a cheap way to purchase the Smashbox makeup company and get it back on track.

Smashbox Cosmetics is/was formally known as the makeup artist company, but after working with QVC and changing the ingredients as well as manufacturer of their makeup the company came in with horrid reviews from consumers, QVC forum members as well as makeup review websites.

The sellout of Smashbox Cosmetics to Estee Lauder was just released a few hours ago and has hit the main stream with Reuters.  The deal which is expected to close in July is still subject to regulatory approvals.

Smashbox Cosmetics was founded by two of Max Factors great-grandsons in 1996.  The makeup brand itself is strong in North American.

MAC Cosmetics is supposedly Smashbox’s closest competitor, but most makeup users and makuep artists know there isn’t a comparison between the brands, Smashbox is low end with high dollar products, where MAC Cosmetics is always sought out by makeup artists, makeup users, and anyone needing makeup with high pigment all day wear and affordable pricing for all ages.

MAC which is also owned by Estee Lauder, executives offered that by adding the Smashbox Cosmetics line they see a similar growth trajectory under their ownership.

MAC Cosmetics had sales near $100 million when Estee Lauder took over ownership and has grown to an over $1 billion business, said  President John Demsey of Estee Lauder Group said.